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At KnowledgeCotton Apparel, we believe in sustainable menswear that makes a difference. To us, fashion is much more than the fabrics we wear on our body. It is also about people and the environment. We produce timeless and sustainable products and promote fashion choices that are as clean and natural as possible. It is our mission to provide the conscious male consumer with sustainable fashion choices – without making any compromises when it comes to style, comfort or quality.


Most of the clothes we wear contain some pretty toxic additives. Conventionally grown cotton uses more insecticides than any other single crop on the planet, having a signification impact on our environment and eco system. Clothes are a human necessity. We all need it. But how often do you stop to think about the clothes you are wearing and the impact they have on the environment?


We have been in the textile industry since 1969, and we have seen the inside of an industry that is responsible for an enormous human impact on the environment. We know, to make real change, serious action is needed.


We believe in sustainable menswear that makes a difference.
Fashion is not just about looking good. It’s also about doing what is right and feeling good about it – in respect of people and the environment.


Motivated by our heritage.
It is not new to us to think along these lines. When Jørgen Mørup started in the 1960s, he was curious of using natural and pure resources. And when it became possible to use organic cotton in the 1980s, Jørgen Mørup implemented organic cotton in his business.


We redesign classics and give them a contemporary feel.
We never comprise on style, comfort and quality. But at the same time, we make clothing that takes a stand. To us, each piece of apparel is part of something bigger than fashion. Our philosophy is built on three core elements. Gain knowledge Gain knowledge means that we are constantly searching for new ways to improve our impact on the environment. We are curious, and we are always on the lookout for new innovations. We never settle. We always seek to move forward. To make change - and to bring knowledge forward. Take action Words may inspire action. But only action creates change. Therefore, we always seek to change conventions and we embrace change. We use the knowledge that we gain every single day to actively change our business and industry. Earn respect Respect is something you earn. But it is also something you pay others. Your surroundings and the environment. We believe that it is important to pay respect to those around us. We tread the planet as it is ours – but it isn’t. We’ll pass it on to future generations. And we intend to do it in the best conditions possible. Respect is something you earn when you make an active effort. We hope to inspire others to earn respect. Knowledge and action are the foundation of respect. And respect is earned. Not commanded.





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